Social media selling portals aren’t new—but Instagram keeps them feeling fresh. It’s consistently been a hotspot of brand innovation, serving over 70 percent of brand-specific buying enthusiasts looking for new releases, great deals and then some. Instagram’s potential as a future provider grows constantly, powered by one-tap tags, SEO-rich descriptions and visual media stages rivaled by none. We’re talking about …
When it comes to digital marketing, SEO in particular, LinkedIn is often overlooked. Whether you’ve recently hopped aboard the platform to augment an existing strategy, intend on bridging Facebook-related gaps or simply want to establish a social media presence, LinkedIn’s quality shouldn’t be passed up. A Network of Professionals LinkedIn’s digital marketing spark stems from its wide array of B2B …
Facebook might be crowded with businesses, but it’s far from oversaturated. Startups, entrepreneurs, and established businesses alike have joined the platform’s wave of constant change—taking up new tools of the trade in the form of social media management software, micro-influencers, and agency provider networks. Paid social media marketing management solutions aren’t new, but some of their advancements are newly recognized. …
Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …
Taking control of your business’ future by managing its online presence is no simple task. Whether you currently run multiple social media accounts, a website, or other channels that facilitate communication with potential customers, there are many factors to consider when determining the best marketing approach for your business. However, perhaps you are just starting out with one or two …
Every business has its costs—regardless of industry. Whether you’re a startup-lover crafting an SEO strategy, a soon-to-be entrepreneur, or simply want to boost your small business’s bottom line, digital marketing is an eventuality you’ll need to approach carefully. Your small business team works hard; even more so if you’re a solo operator. Between budget planning, consumer segmentation, product rollouts, and …
Digital marketers have accomplished a lot in recent years, proposing a wealth of new products and services on the platforms consumers love. Especially Facebook. Let’s check out a few statistics: In 2019, the consumer’s average impression of Facebook advertisements increased by approximately 37 percent. Currently peaking at over 2.45 billion, these users have adapted to the platform’s many changes alongside …
Digital channels are more interconnected than ever—giving digital marketers more access to new customer audiences every month. Between highly relevant messages powered by automation and custom-tailored purchasing options, it isn’t difficult to see why today’s biggest brands are thriving in the world of data. In 2020, 61 percent of marketers consider SEO to be a vital ingredient of their digital …
Instagram has always been a preferred “home” platform for digital marketers—serving as the foundation upon which powerful, multichannel strategies are built upon. But what’s Instagram’s potential in 2020? Will it accumulate more steam, becoming the Internet’s uncontested top-dog social media platform? Or will it lose clout as new, emergent social media sites gain recognition of their own? Crafting a marketing …