Top Tips for Successful Content Marketing Campaigns

David Bosley

Content remains the undisputed king of the internet. If you want your website, business, etc. to be successful online, it is essential to provide a steady stream of quality content. But writing content for the sake of writing content isn’t an effective means of creating a successful content marketing campaign. In fact, it’s a waste of time, energy, effort, and …

Social media influencers are changing the way businesses operate.

Knowing Your Network: Different Types of Influencers

David Bosley

Marketing your business in the information age is different than any other time in history. The tired old methods of marketing are no longer effective for building businesses in a digital world. Today, more than ever, it’s important to understand and get to know the people in your network and build relationships so you can help each other enjoy greater …


Marketing Through Memes: How To Do It Right

Brooke Spallino

A picture is worth a thousand words, but a meme is worth one million. Memes are a fun way to reflect on current events, trends, and cliches and make your audience laugh. With the help of social media, marketing with humor and familiar media can engage those hard-to-reach consumers. Across multiple industries, more marketers are using memes to build their …

In 2020, digital marketing climate is packed with information. To get the information that matters the most, you’ll need to connect with customers in ways that matter.

2020’s Top Mobile Apps to Market With

David Bosley

Today’s updated mobile apps answer much more than our need for convention: In Quarter One of 2020, the top 250 sellers experienced a 34-percent higher download rate than last year. For new, mobile-bound startups, constant improvements to apps like Zoom, Netflix, and Babylon level out the playing field. If there’s anything we’ve learned in the past few years, it’s that …

Successful market segmentation blends several core components of efficient digital advertising.

The 10 Costliest Market Segmentation Pitfalls

David Bosley

Both new and established business operators know the importance of a well-established target market. If you want to build a solid consumer foundation, it’s crucial to identify who you’re selling to. ‘Who,’ however, is only one component of the equation. You also need to know what your target market wants, and you’ll need to understand when it’s the right time …

How to Connect Your Online and Offline Marketing in 2020

David Bosley

Managing a digital marketing campaign in 2019 was tough. Just a year before, 2.62 billion worldwide users peaked the social media world. By 2021, experts believe this number will jump to three billion. Branded websites visited due to organic search decreased by two percent in 2019’s first quarter: a surprising turn from 2018’s two-percent, end-year growth spurt. Between online users …

Developing a Successful YouTube Content Marketing Strategy

David Bosley

Founded back in 2005, YouTube has quickly become one of the single most powerful platforms for both businesses and individuals. Hundreds and perhaps even thousands of people are able to make their living creating content on YouTube alone. For businesses, there are plenty of reasons that YouTube is critical for digital marketing success. First, YouTube has an incredibly vast reach. …

Using Digital Marketing Alongside Traditional Marketing Channels

Phillip Reinhardt

One of the most difficult struggles for companies is finding a way to reconcile their traditional marketing channels with their digital channels. For companies that have been around a long time, the traditional marketing channels, such as radio or print advertising, could be old-hand with long-developed relationships. Newer companies may have their hand on the pulse of the digital world …

This Year’s Top 10 Content Marketing Strategies

David Bosley

Today’s digital marketing climate is one of constant change—and content marketing is at the forefront. As of 2016, 42 percent of B2C marketers stated an intention to boost their content marketing strategies—followed by 33 percent of nonprofit marketers in their wake. While modern content is comprised primarily of blogs, tweets and Facebook posts, a sizable chunk still exists in the form …